Prepare to become a Braze Certified Marketing Strategy Expert in this intensive bootcamp, blending theoretical learning with practical application to cover all exam competencies.
Note: We'll break for lunch from 12-1pm, then resume 1-2pm.
Note: This bootcamp includes training only. The Braze Certifications room is open all three days of the event for you to walk in and take your exam for free - no pre-registration required!
Agenda Highlights:
Braze and Your Tech Stack: Understanding Braze's role in your tech ecosystem.
Data Planning: Methods for importing data and planning strategies.
Lunch Break
User Personas and Journeys: Creating user personas and designing journeys.
Customer Experience and Orchestration: Strategies for multi-channel orchestration.
Data-Driven Messaging: Applying data-driven marketing actions.
Wrap-up and Q&A: Key takeaways and questions.
Preparation:
We suggest reviewing the Marketing Strategy Expert Learning Path.