Kipp Johnson is an AI Leader at Braze, where he focuses on helping global brands transition from traditional, rules-based marketing to scalable, automated AI personalization. A recognized leader in the applied artificial intelligence space, Kipp originally built the AI Solutions Consulting team at OfferFit and continues to lead this critical function following its acquisition by Braze. Throughout his career, he has specialized in separating AI hype from reality, helping enterprises innovate and scale adoption of AI to drive tangible business growth. Prior to his current role, Kipp led Enterprise Platforms at GEICO, where he spearheaded the rollout of advanced AI capabilities across their marketing, customer and claims servicing, and underwriting portfolios, and previously directed the Enterprise MarTech team at Capital One. As some of the largest and most innovative financial services companies in America, his tenure at these organizations provided him with unparalleled experience in deploying enterprise-grade AI and marketing technology at massive scale.