Most people are only using a fraction of what BrazeAI™ Operator can actually do — and once you realize that, the next question is usually: what do I actually say to it? This session answers both. You'll see how Operator's reach across the dashboard keeps growing, and the real ways that changes your day-to-day work. WPP’s Paul Cater will share everyday experiences working with Operator as a genuine collaborator, not just a chatbot. We’ll also get specific about shifts in your approach to personalization, where Operator and Liquid do their best work together. You won't leave knowing more Liquid syntax. You'll leave knowing what's possible, and how to direct Operator to build it.