Preparing for Black Friday has changed. IP warming and high-volume sends aren't enough when shoppers shortlist their brands weeks before the sale and AI filters decide what gets seen. In this session, you'll treat Black Friday as a loyalty moment instead. You'll learn how to segment your audience using RFM (recency, frequency, monetary value) scoring and loyalty tiers, apply those segments to a phased IP warming timeline, and format your emails to show up well in AI summaries on the big day.

Preparing for Black Friday has changed. IP warming and high-volume sends aren't enough when shoppers shortlist their brands weeks before the sale and AI filters decide what gets seen. In this session, you'll treat Black Friday as a loyalty moment instead. You'll learn how to segment your audience using RFM (recency, frequency, monetary value) scoring and loyalty tiers, apply those segments to a phased IP warming timeline, and format your emails to show up well in AI summaries on the big day.