Julia Costanza
Senior Learning Experience Designer
Julia Costanza is a Senior Learning Experience Designer at Braze. Her work spans industry education, content strategy, and product enablement, empowering marketers to thrive in customer engagement using Braze.
Monday, September 28, 2026
Email Under Pressure: Strategies for Black Friday and Beyond
10:40 AM - 12:00 PM
Please bring your LAPTOP with you to participate!
Preparing for Black Friday has changed. IP warming and high-volume sends aren't enough when shoppers shortlist their brands weeks before the sale and AI filters decide what gets seen. In this session, you'll treat Black Friday as a loyalty moment instead. You'll learn how to segment your audience using RFM (recency, frequency, monetary value) scoring and loyalty tiers, apply those segments to a phased IP warming timeline, and format your emails to show up well in AI summaries on the big day.
Monday, September 28, 2026
Email Under Pressure: Strategies for Black Friday and Beyond
2:40 PM - 4:00 PM
Please bring your LAPTOP with you to participate!
Preparing for Black Friday has changed. IP warming and high-volume sends aren't enough when shoppers shortlist their brands weeks before the sale and AI filters decide what gets seen. In this session, you'll treat Black Friday as a loyalty moment instead. You'll learn how to segment your audience using RFM (recency, frequency, monetary value) scoring and loyalty tiers, apply those segments to a phased IP warming timeline, and format your emails to show up well in AI summaries on the big day.