Caitlan Denham
Caitlan Denham
Braze Consultant
Caitlan Denham is a Braze Consultant at SCHMACK. Her expertise sits at the intersection of Braze technical solutions and CRM strategy, and she uses that combination to drive smarter brand experiences. She was a Braze customer herself, so she brings a real understanding of what it's like to use the platform day to day, how to get the most out of it, and how to report on performance in a way that actually serves the team relying on it. In her session Practical Reporting, Measuring what matters, Caitlan shows attendees how to move past vanity metrics, identify the high-value actions that prove real business value, and use reporting tools both inside and outside of the Braze platform to turn that data into a narrative that lands with peers, cross-functional teams, and executives alike.
Monday, September 28, 2026
Practical Reporting: Measuring What Matters
1:00 PM - 2:20 PM

Data is only as valuable as the decisions it drives. This session bridges Braze’s native reporting capabilities—Query Builder, Currents, dashboards—with the broader question of measurement strategy: what should you be tracking, why, and how do you turn it into action? We’ll cover how to build a reporting foundation that connects campaign performance to business outcomes, common pitfalls in attribution and KPI selection, and how to use Braze’s data tools to answer the questions your stakeholders are actually asking.

Monday, September 28, 2026
Practical Reporting: Measuring What Matters
9:00 AM - 10:20 AM

Data is only as valuable as the decisions it drives. This session bridges Braze’s native reporting capabilities—Query Builder, Currents, dashboards—with the broader question of measurement strategy: what should you be tracking, why, and how do you turn it into action? We’ll cover how to build a reporting foundation that connects campaign performance to business outcomes, common pitfalls in attribution and KPI selection, and how to use Braze’s data tools to answer the questions your stakeholders are actually asking.