The games of Wizards of the Coast spans multiple player channels including tabletop, digital, and DTC — each generating rich player data across disconnected silos, requiring heavy manual processes and engineering support. Learn how Wizards of the Coast built a unified Snowflake-based Player 360 and automated Braze activation pipeline that eliminated reliance on manual workflows, freed engineering resources, and delivered the automation, scale, speed, and analytic insights needed to power personalized lifecycle journeys across every player segment.