Most of your global customers check WhatsApp long before they ever open your email. Across Europe, Latin America, and Asia, it's where daily conversations happen with friends, family, and increasingly, brands. In this session, learn why leading global brands are adding WhatsApp to their mix, and hear real-world strategies from customers running promotional and transactional messaging across the lifecycle. Plus, see how to go further using Commerce, Flows, and two-way messaging to deliver immersive, conversational experiences that turn one-off chats into lasting relationships.