Emily Cotton
Senior Lifecycle Marketing Manager
Emily Cotton is a Senior Lifecycle Marketing Manager at Wizards of the Coast, where she's spent four years deepening her passion for gaming and the players who make it thrive. In her current role, her focus is on lifecycle marketing for Magic: The Gathering, crafting personalized messages that meet players exactly where they are in their journey, whether they're just cracking their first pack or are seasoned veterans looking for their next challenge. Emily's work centers on active player engagement: building data-driven programs that keep players connected, motivated, and coming back to the table. With a background spanning lifecycle, growth, and performance marketing across the gaming and entertainment space for the last 10 years, she brings a full-funnel perspective to the art of the right message at the right time.
Wednesday, September 30, 2026
From Manual Processes to Player 360: How Wizards of the Coast Scaled with Braze
11:30 AM - 1:00 PM
The games of Wizards of the Coast spans multiple player channels including tabletop, digital, and DTC — each generating rich player data across disconnected silos, requiring heavy manual processes and engineering support. Learn how Wizards of the Coast built a unified Snowflake-based Player 360 and automated Braze activation pipeline that eliminated reliance on manual workflows, freed engineering resources, and delivered the automation, scale, speed, and analytic insights needed to power personalized lifecycle journeys across every player segment.