Each year, the Torchie Awards spotlight the brands and teams pushing the boundaries of what's possible in customer engagement. This year's honorees rewrote the playbook for what AI-powered, real-time, and culturally-fluent engagement can achieve. In this session, we'll sit down with the 2026 recipients of the Torchies for AI in Action, Creative Excellence, Braze for Impact, and Campaign of the Year. Hear firsthand how they moved from concept to launch in record time, embraced experimentation over perfection, and used data, automation, and creativity to turn engagement into measurable business outcomes. From orchestrating complex, real-time decisions at scale to building infrastructure that responds in a crisis, from bending brand voice into unexpected new territory to turning transactions into deeper emotional investment, these stories prove that the biggest wins come from teams willing to take risks.