Markus Dummler
Director Retention Management
Markus Dümmler leads Retention Management at DocMorris, one of Europe's leading online pharmacies. His focus is taking CRM to the next level: moving from campaign-driven communication to personalized, data-led customer journeys that build long-term loyalty. Before joining DocMorris, he was Head of CRM & Campaign at Horze International and CRM Lead Germany at Redcare Pharmacy. This gives him a rare view of retention in both pharmacy and specialist retail, and of what it takes to turn CRM into a measurable growth driver.
Monday, September 28, 2026
Stop Sending, Start Being There: How DocMorris Uses AI to Deliver Relevance That Wins
11:45 AM - 12:00 PM
How can brands move from campaign-driven engagement to contextual engagement that meets the customer in the moment? In this session, you'll learn how DocMorris, Germany's leading digital pharmacy with 12.2M active customers, swapped generic campaigns for smarter, AI-driven personalization using Braze. With their partner sparkplant, they'll dive into how they deployed AI agents that build 1:1 subject lines and content from purchase history and external data, like regional pollen forecasts. They'll walk through use cases, breaking down the challenge, solution and results, to show you how incorporating AI can drive better business outcomes.