Kerry Risley
Vice President Director, Connections Strategy
Kerry Risley is the Vice President Director of Connections Strategy for the McDonald's U.S. business within Publicis. She leads CRM strategy, helping shape how McDonald's leverages customer data, technology and personalization to drive stronger customer relationships and business growth. With deep expertise in CRM, lifecycle marketing, and data-backed strategies, Kerry partners across marketing, analytics, media, and technology teams to bring connected customer experiences to life at scale.
Wednesday, September 30, 2026
McDonald's and Publicis on the Future of CRM
1:00 PM - 1:40 PM
Join McDonald’s & Publicis Groupe for roundtable discussions on the next frontier of McDonald’s CRM in the US market. Discuss their shift from a calendar-driven marketing approach to a customer-first strategy, with insights into the challenges and wins along the way. Learn practical tactics for breaking siloes between lifecycle, loyalty and campaign teams as well as hear how advances in data hygiene, martech and an iterative test-and-learn philosophy are powering more relevant, effective CRM for a connected future.