Personalization sounds simple until you try to do it at the scale of millions of fans and customers — each expecting a moment that feels made just for them. This panel brings together marketing operations leaders from ESPN and Grubhub to unpack how they overcame campaign bottlenecks to deliver more individualized experiences across more touchpoints without breaking their systems, their teams, or their audience’s trust.

Join to learn how to build highly flexible Canvases that eliminate manual, custom campaign work, and move operationally from static batch-and-blast to real-time individualized experiences.