Matt Katz
Matt Katz
Senior Product Manager
Matt Katz is a Senior Product Manager at Braze, where he leads product development of the BrazeAI Agent Console and Content Optimizer. His work is focused on helping brands evolve how they engage customers—moving beyond manual workflows toward AI-powered capabilities that can reason through data to improve performance in real-time. With an extensive background in marketing optimization, Matt focuses on creating systems that replace repetitive tasks and static one-size-fits-all journeys with automated, high-impact strategies that drive measurable ROI. He believes the next era of marketing will be defined by intelligent agents that turn data into immediate, meaningful action for both the brand and the consumer.
Monday, September 28, 2026
AI Menagerie: Matching the Right AI to the Right Marketing Job
1:00 PM - 2:30 PM

AI is reshaping how marketers work, but separating meaningful opportunities from the noise remains difficult. In this hands-on masterclass, George Khachatryan will explore the AI trends and tools that matter most to marketers today, guide attendees through applying AI to a real marketing workflow, and help them build a practical plan they can take back to their teams.

Monday, September 28, 2026
AI Menagerie: Matching the Right AI to the Right Marketing Job
10:00 AM - 11:30 AM

AI is reshaping how marketers work, but separating meaningful opportunities from the noise remains difficult. In this hands-on masterclass, George Khachatryan will explore the AI trends and tools that matter most to marketers today, guide attendees through applying AI to a real marketing workflow, and help them build a practical plan they can take back to their teams.

Wednesday, September 30, 2026
QAing Your Workflows: How to Manage QA at Scale with BrazeAI
3:00 PM - 3:40 PM

In this session, we'll show how marketers are QAing in Braze with our latest AI tools like Operator and Agentic Standards. 

 

We'll walk through how Agentic Standards lets teams encode brand voice, compliance requirements, and tracking rules once, and how Operator uses those standards to build and QA campaigns and Canvases in real time. You'll see a live build where issues get flagged before they ever reach a reviewer. 

 We'll also interview Braze customer Josh Jones from Sportsbet about his use of the Agentic Standards and how his team is putting manual checklists behind them with this new feature. 

Walk away with a clear picture of what it takes to move your team from manual review to standards-governed automation, and why that shift is the real unlock for scaling AI across your org.