Candice Hyytinen
Candice Hyytinen
Lead AI Product Marketing Manager
Candice Hyytinen is Lead AI Product Marketing Manager at Braze, where she drives positioning and go-to-market strategy for the company's AI platform. With 8+ years of experience at companies like Zapier, Twitter, and Verizon, she specializes in translating complex AI capabilities into narratives that resonate with both technical teams and C-suite buyers. She's a trusted partner to Product and Revenue teams, known for turning market shifts and customer insight into positioning that drives adoption and revenue. Originally from Portland, Oregon, she now resides in Austin, Texas.
Wednesday, September 30, 2026
QAing Your Workflows: How to Manage QA at Scale with BrazeAI
3:00 PM - 3:40 PM

In this session, we'll show how marketers are QAing in Braze with our latest AI tools like Operator and Agentic Standards. 

 

We'll walk through how Agentic Standards lets teams encode brand voice, compliance requirements, and tracking rules once, and how Operator uses those standards to build and QA campaigns and Canvases in real time. You'll see a live build where issues get flagged before they ever reach a reviewer. 

 We'll also interview Braze customer Josh Jones from Sportsbet about his use of the Agentic Standards and how his team is putting manual checklists behind them with this new feature. 

Walk away with a clear picture of what it takes to move your team from manual review to standards-governed automation, and why that shift is the real unlock for scaling AI across your org.