As AI changes how buyers discover, compare, and purchase, marketing leaders must decide where to invest, how to equip their teams, and which decisions to trust to agents – all while under enormous pressure to prove the value of every dollar. Join fellow leaders to share how you’re navigating these choices. What customer and business context makes personalization effective? Where does human judgment matter most? What do you wish your team knew? Exchange lessons, mistakes to avoid, and practical ideas for transforming marketing in 2027 and beyond.

74% of US consumers now use AI agents that can search, compare, and buy across more channels in seconds. How is your marketing adapting? We'll explore how a new paradigm – Infinity Campaigns – are replacing one-off traditional campaigns with continuously learning experiences that personalize for every customer.

Through a live demo, you’ll see how CustomerLake, the Agentic CDP built into Databricks, works with Braze to help marketers unify customer data, build audiences, plan campaigns, and activate experiences using natural language.