I’m the Director of Lifecycle Marketing & Automation at Cineplex Entertainment, where I lead our omnichannel 1:1 communications across email, push, in-app and other owned channels. I’ve been with Cineplex for four years and recently helped lead our migration to Braze as we continue to evolve how we personalize and automate the guest experience.  My background spans both the agency and client sides of digital marketing, with a strong focus on strategy, data and 1:1 customer engagement. Outside of work, I’m a big sports fan and can usually be found watching or talking hockey, golf or soccer.