Aria Rabet leads Braze’s Enterprise Solutions Consulting team in London, where he helps the region’s largest brands put Braze’s AI capabilities, from the Agent Console to Operator, into production. He partners closely with marketing and engineering teams to move campaign operations away from manual, one-off checks, toward agentic workflows that hold quality steady as teams move faster. Known across Braze for his live AI demos, Aria is a frequent speaker on customer engagement and applied AI. He got his start building escape rooms, turning technology into immersive, hands-on experiences, and sees his AI work as a full-circle return to that same craft: making customer engagement feel designed, responsive, and alive. He believes the marketers who win the next era will be the ones who hand the repetitive, high-stakes work to intelligent agents, freeing their teams to focus on strategy and creativity.