Scott Dixon
Scott Dixon
Senior Director Of Martech, Operations, Analytics & AI
Scott Dixon is Senior Director of MarTech, Ops, Analytics & AI at Microsoft XBOX where he is focused on connecting marketing strategy with customer data and execution across digital marketing channels and programs. A 20+ year Marketing Technology veteran, he has worked across startups and enterprises in the Energy and Gaming industries, helping to design and implement customer engagement and retention programs world wide.   
Wednesday, September 30, 2026
Winning the Attention Economy: Forging Loyalty in Entertainment
2:00 PM - 2:40 PM

In the entertainment industry, every brand is competing for the same hours of free time, and passive consumption won't win that fight. Drawing on real-world success stories, we'll discover how leading brands use Braze to move from acquisition to deep, personalized retention. We'll explore community building, co-creation, and content-to-commerce. Learn real-world strategies to architect real-time engagement and turn attention into passionate, revenue-generating loyalty.