Melanie Alana Sisk
Director of CRM
Wednesday, September 30, 2026
Winning the Attention Economy: Forging Loyalty in Entertainment
2:00 PM - 2:40 PM
In the entertainment industry, every brand is competing for the same hours of free time, and passive consumption won't win that fight. Drawing on real-world success stories, we'll discover how leading brands use Braze to move from acquisition to deep, personalized retention. We'll explore community building, co-creation, and content-to-commerce. Learn real-world strategies to architect real-time engagement and turn attention into passionate, revenue-generating loyalty.