Melanie Alana Sisk
Director of CRM
Melanie Sisk is Director of CRM at Zalando, where she leads lifecycle marketing, loyalty execution, and the shift toward decision-led, measurably incremental CRM. She has spent her career building customer relationships at scale for global consumer brands, with senior roles at Target, ASICS, IRONMAN, and adidas spanning personalization, loyalty, and digital product. She is based in Berlin.
Wednesday, September 30, 2026
Winning the Attention Economy: Forging Loyalty in Entertainment
2:00 PM - 2:40 PM
In the entertainment industry, every brand is competing for the same hours of free time, and passive consumption won't win that fight. Drawing on real-world success stories, we'll discover how leading brands use Braze to move from acquisition to deep, personalized retention. We'll explore community building, co-creation, and content-to-commerce. Learn real-world strategies to architect real-time engagement and turn attention into passionate, revenue-generating loyalty.