Silvina Cendra is Sr Leader member of Taco Bell's Digital & Tech Leadership Team, leading Customer Data Intelligence, AI Marketing, and Analytics. Her work connects data, machine learning, and marketing activation at scale, delivering measurable business impact across owned channels and dramatically increasing experimentation velocity.   With 20+ years of international experience across marketing, research, digital, and economics — including a background in statistical analysis and university-level teaching — Silvina brings both quantitative rigor and strategic clarity to her work. She sits at the intersection of data, AI, and marketing, building the customer intelligence systems that power predictive decisioning and personalization at scale.