Franky Saxena
Senior Lead AI Solutions Consultant
Franky Saxena is a Senior Lead AI Solutions Consultant at Braze, specializing in AI and go-to-market strategy. With over 6 years of Martech experience and 10+ years of enterprise ML experience, he’s adept at combining technical depth with enterprise business priorities to guide complex AI and data-driven use cases. An active contributor across technical presales, Franky collaborates with product teams on integration patterns, as well as painting the vision of the art of the possible with what AI powered marketing should look like for every customer.
Tuesday, September 29, 2026
Braze@Braze: How the Braze Lifecycle Team Tripled Webinar Registrations
2:00 PM - 2:40 PM
Discover how the Braze Customer Lifecycle Marketing team used BrazeAI Decisioning Studio™ Go to drive a record-breaking month of registrations and email engagement in July. Following a short re-introduction to Decisioning Studio Go, we will walk through the before, during, and after of the campaign: the six elements given to AI decisioning, the 53,475 variant combinations tested across 60,000 contacts, and the 272% lift in click rate and 235% lift in registration rate that followed. Walk away with a practical framework for choosing which elements to test, scoping agent-generated copy, and setting expectations for your own Decisioning Studio Go campaign.