Gurbir Sukhija
Gurbir Sukhija
VP, Product Management
Wednesday, September 30, 2026
Marketing to the Machine: Designing for AI Inbox and OS Gatekeepers
1:00 PM - 1:40 PM

Apple, Google, and Gmail are inserting AI layers that summarize, prioritize, and sometimes silence messages before customers ever see them. In this product learning session, Braze product and deliverability experts unpack what that means for marketers — from writing AI-legible copy to leaning on in-product channels like in-app messages and banners — and share concrete tactics for staying visible as engagement shifts from customer-controlled to system-controlled.