Evan Hanlon is the GenMedia AI GTM Leader for North America at Google Cloud, where he is focused on driving the growth of advanced multimodal efforts across all image, video, and audio models. He and his team of GenMedia specialists act as a strategic bridge between deep research concepts and application to the enterprise market, translating innovation into successful, market-ready offerings for sectors such as agencies, studios, gaming, and consumer apps.   Before joining Google, Evan spent 15 years at WPP in various senior client and product leadership roles within the data, analytics, and programmatic space. Most recently, he served as the CEO of Choreograph, WPP’s global data products and technology company, and Chief Architect of WPP Media leading AI platform development for both internal tools and client engagements   A recidivist Long Islander, Evan lives near the beach with his wife, Sara, and their two sons, Sidney and Ellis. He spends his throwing dirt in the garden or clay on the wheel at home when the family is not heading for the hills to go for a hike.