Chris Roberge
Vice President, Marketing and Advertising
Chris Roberge is a Vice President at Deloitte Digital, where he leads alliance-driven growth across multiple partners within Deloitte's Customer practice. Based in Nashville, Tennessee, Chris brings over 20 years of experience in growth strategies across the retail and consumer products industry, working closely with brands to shape their Advertising, Marketing, and Commerce strategies and turn them into measurable results for Deloitte's clients.
Tuesday, September 29, 2026
Building Trustworthy Agentic Engagement
2:00 PM - 2:40 PM
AI adoption has outpaced AI trust. Recent research shows that while 93% of marketing leaders believe their AI accurately understands what customers need, only 53% of consumers agree that brands are getting it right. This roundtable explores where AI decisioning earns real trust: knowing when to intervene, what's genuinely worth offering, and when the right answer is to send nothing at all. We'll dig into what changes when brand agents meet customer agents, and what it takes to earn permission to personalize in an AI-first world.