AI adoption has outpaced AI trust. Recent research shows that while 93% of marketing leaders believe their AI accurately understands what customers need, only 53% of consumers agree that brands are getting it right. This roundtable explores where AI decisioning earns real trust: knowing when to intervene, what's genuinely worth offering, and when the right answer is to send nothing at all. We'll dig into what changes when brand agents meet customer agents, and what it takes to earn permission to personalize in an AI-first world.