Erin Haller is the Director of Industry Marketing, Financial Services Lead at Braze where she leads a team focused on driving customer-centric strategies and growth across the financial services sector. In her role, Erin works with marketing leaders, best-in-class partners and Braze’s go-to-market teams to ensure Braze’s solutions best fit the evolving needs of marketers in the space.Erin brings 6+ years of financial services industry experience from J.P. Morgan Chase & Co. and has direct experience across a variety of functions, including technology strategy, product development, partnerships, investor relations and investment banking operations. Erin is a graduate of Lehigh University where she majored in Finance and minored in Psychology. She’s a passionate home cook, adventurous traveler, and lives in Encinitas, California with her husband, daughter and dog.