Lindsey Spillman
Lindsey Spillman
Senior CRM Specialist
Lindsey owns CRM strategy and digital execution for Wendy’s national marketing calendar, where she leverages partnerships, LTOs, and tentpole moments to build loyalty program engagement and drive behavior among key customer cohorts.  She has a passion for innovation and exploring new and exciting ways to provide value to customers beyond the discount line. This comes to life through engaging in-app experiences, gamified challenges, and early access to new items. You may have seen her at Forge 2025, where she was named “Rising Marketing Star” and her team's “Fresh Picks” campaign was recognized as Campaign of the Year.   She has been in the CRM and Loyalty space for six years and has worked with numerous QSR brands prior to Wendy’s, including Arby’s, Wingstop, Noodles & Co, Blaze Pizza, and Dairy Queen.
Tuesday, September 29, 2026
Torchie Award Panel: This Year's Boldest Wins in Customer Engagement
1:00 PM - 1:40 PM

Each year, the Torchie Awards spotlight the brands and teams pushing the boundaries of what's possible in customer engagement. This year's honorees rewrote the playbook for what AI-powered, real-time, and culturally-fluent engagement can achieve. In this session, we'll sit down with the 2026 recipients of the Torchies for AI in Action, Creative Excellence, and Braze for Impact. Hear firsthand how they moved from concept to launch in record time, embraced experimentation over perfection, and used data, automation, and creativity to turn engagement into measurable business outcomes. From orchestrating complex, real-time decisions at scale to building infrastructure that responds in a crisis, from bending brand voice into unexpected new territory to turning transactions into deeper emotional investment, these stories prove that the biggest wins come from teams willing to take risks.