Chad Starbuck
Chad Starbuck
Omni-Channel Marketing Specialist
Chad brings more than 15 years of experience in omni-channel marketing, with deep expertise in CRM strategy across email, SMS, app push, and other owned channels. He partners closely with clients to design and execute integrated communication strategies that drive engagement, retention, and measurable revenue growth. Chad's approach combines channel-specific best practices with a unified customer view, ensuring every touchpoint — from lifecycle email to real-time push notifications — works together to support broader business goals.
Tuesday, September 29, 2026
Building Trustworthy Agentic Engagement
2:00 PM - 2:40 PM

AI adoption has outpaced AI trust. Recent research shows that while 93% of marketing leaders believe their AI accurately understands what customers need, only 53% of consumers agree that brands are getting it right. This roundtable explores where AI decisioning earns real trust: knowing when to intervene, what's genuinely worth offering, and when the right answer is to send nothing at all. We'll dig into what changes when brand agents meet customer agents, and what it takes to earn permission to personalize in an AI-first world.