Session Description:
Are you ready to start your journey with Braze Certification and become a Braze Certified Practitioner? This 2-hour bootcamp session has everything you need to pass your Braze Certified Practitioner exam from the ground up. You can feel confident heading to our Certifications Room after this session!

About the Braze Certified Practitioner Exam:
Braze Certified Practitioners have basic knowledge and command of the Braze dashboard. Candidates should be able to differentiate between the data collection methods supported by Braze, including API, SDK, CSV User Import, and partner integrations. Candidates should also be able to identify key stages of the customer lifecycle.

• 30 Multiple Choice Questions
• 60 Minutes
• 70% Passing Score

Agenda:

1. Understand Data Integration
   1. Learn how data flows into and out of Braze and how this applies to specific use cases. 
2. Master Audience Segmentation
   1. Gain proficiency in using Braze's segmentation tools to create audience segments for targeted messaging strategies.
3. Implement Cross-Channel Customer Journeys
   1. Understand the benefits of cross-channel messaging to enhance user engagement with your brand.
4. Orchestrate and Evaluate Campaigns and Canvases
   1. Develop and analyze marketing campaigns that harness user data in Braze to create personalized, real-time messaging.
5. Leverage Braze AI and Intelligent Features 
   1. Utilize Braze AI and Intelligent Suite functionality to support personalization and continuous messaging optimization.
6. Understanding the Exam Structure:
   1. Get an overview of the Braze Certified Practitioner Exam, including the format, types of questions, and key topics covered.
   2. Learn about the exam's objectives and how it assesses your proficiency in using Braze's customer engagement platform.

Who Should Attend:

• Marketing professionals who are preparing to take the Braze Certified Practitioner Exam and want to ensure they are fully prepared.
• Individuals looking to enhance their Braze credentials and demonstrate their entry-level expertise in Braze.