Braze Forge 2025
Braze Forge 2025
  • Agenda
  • Speakers
  • Training
  • FAQs
Register

September 29 - October 1, 2025
Virgin Hotels Las Vegas

Register

The odds are in your favor: Forge, our annual customer engagement conference, is back in fabulous Las Vegas to bring you the newest trends, ideas, and success stories from around the globe.

98%
of attendees enjoyed the event in 2024
97%
of attendees said their time onsite was useful
245
attendees received a
Braze certification onsite

"Great job. First time attending a Braze event. Left inspired and itching to learn more."

"The sessions delivered fresh ideas and innovative strategies, there were great opportunities to network and connect with other professionals, and Las Vegas offered an exciting backdrop."

"Very useful sessions especially regarding data. Cool hotel and lots of activities - The whole conference was very well branded and considered. A great job overall!"

"The venue was great - having everything in one place this year was extremely convenient, the meals were delicious, there were a ton of Braze staff scattered around the event space ready to answer questions and guide us to our desired location."

"I find these events very inspiring and refreshing! Sometimes it's easy to get stuck in the day-to-day rut, so reminding ourselves what's possible and taking time to draw some inspiration from peers is precious!"

"My team really enjoyed the conference and we are talking about coming back next year! We are new to Braze and have a lot to learn."

Meet our headline speakers

Get inspired by speakers who know their stuff.

Merline Saintil

Fortune 100 Board Member and Advisor

A software engineer turned Silicon Valley powerhouse, Merline has led six companies to IPO success as a COO and investor. As the co-founder of Black Women on Boards, she’s driving change while backing the next wave of enterprise tech, AI, the future of work, and deep tech innovation.

Marcus Collins

Marketing Professor, Author, and Chief Strategy Advisor

As an ad exec, cultural strategist, and professor, Marcus translates big ideas into real-world impact—helping marketers tap into culture, decode human behavior, and turn insights into action.

 

Alex Morgan

Striker and Captain for the National Women's Soccer League Club San Diego Wave

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Alex Morgan

Striker and Captain for the National Women's Soccer League Club San Diego Wave

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Past Speakers

Bill Magnuson
Bill Magnuson
CEO and Cofounder
*
Seth Matlins
Seth Matlins
Managing Director
*
Alexis Gay
Alexis Gay
Comedian and Podcast Host
*
Victoria Loomes
Victoria Loomes
Head of Trends
*
Vince Kadlubek
Vince Kadlubek
Founder & Chief Vision Officer
*
Daniel Lamarre
Daniel Lamarre
Executive Vice Chairman of the Board
*

Agenda at a glance

  • Sunday, Sept 28

  • Monday, Sept 29

  • Tuesday, Sept 30

  • Wednesday, Oct 1

  • Thursday, Oct 2
Sunday, September 28, 2025 Sunday, September 28, 2025 8:00 AM Sunday, September 28, 2025 5:00 PM 8:00 AM 5:00 PM Attendee Arrivals Break Yes https://forge.braze.com/2025/session/2736411/attendee-arrivals Class 8:00 AM
Sunday, September 28, 2025 Sunday, September 28, 2025 5:00 PM Sunday, September 28, 2025 7:00 PM 5:00 PM 7:00 PM Registration Break brands-on-a-roll Yes Open between 5 pm - 7 pm https://forge.braze.com/2025/session/2736418/registration Keynote 5:00 PM
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Monday, September 29, 2025 Monday, September 29, 2025 8:00 AM Monday, September 29, 2025 9:30 AM 8:00 AM 9:30 AM Breakfast Normal alloys-alley-experience https://forge.braze.com/2025/session/2736404/breakfast 8:00 AM
Monday, September 29, 2025 Monday, September 29, 2025 8:00 AM Monday, September 29, 2025 5:00 PM 8:00 AM 5:00 PM Registration Normal brands-on-a-roll Yes Open between 8:00 am - 5 pm https://forge.braze.com/2025/session/2736405/registration 8:00 AM
Monday, September 29, 2025 Monday, September 29, 2025 8:00 AM Monday, September 29, 2025 5:00 PM 8:00 AM 5:00 PM Engagement Chapel Open Normal alloys-alley-experience Networking, Exploration, and Alloys Alley https://forge.braze.com/2025/session/2736395/engagement-chapel-open 8:00 AM
Monday, September 29, 2025 Monday, September 29, 2025 9:00 AM Monday, September 29, 2025 11:00 AM 9:00 AM 11:00 AM Braze Certified Practitioner Bootcamp Normal training-sessions Join our 2-hour bootcamp to kickstart your Braze Certification journey and prepare for the Braze Certified Practitioner exam. https://forge.braze.com/2025/session/2748928/braze-certified-practitioner-bootcamp 9:00 AM
Monday, September 29, 2025 Monday, September 29, 2025 9:00 AM Monday, September 29, 2025 12:00 PM 9:00 AM 12:00 PM Braze Certified Marketer Bootcamp Normal training-sessions Kickstart your Braze Certification journey with our 3-hour bootcamp to prepare for the Braze Certified Marketer exam. No prior prep needed! https://forge.braze.com/2025/session/2748932/braze-certified-marketer-bootcamp 9:00 AM
Monday, September 29, 2025 Monday, September 29, 2025 9:00 AM Monday, September 29, 2025 3:00 PM 9:00 AM 3:00 PM Braze Certified Digital Strategist Bootcamp Normal training-sessions Prepare to become a Braze Certified Digital Strategist in this intensive 5-hour bootcamp, blending theoretical learning with practical application to cover all exam competencies. https://forge.braze.com/2025/session/2748936/braze-certified-digital-strategist-bootcamp All Day Session 9:00 AM
Monday, September 29, 2025 Monday, September 29, 2025 10:00 AM Monday, September 29, 2025 5:00 PM 10:00 AM 5:00 PM Braindate Networking Normal alloys-alley-experience https://forge.braze.com/2025/session/2736419/braindate-networking 10:00 AM
Monday, September 29, 2025 Monday, September 29, 2025 11:30 AM Monday, September 29, 2025 1:00 PM 11:30 AM 1:00 PM Women in Leadership Brunch Break up-your-marketing-game https://forge.braze.com/2025/session/2736420/women-in-leadership-brunch 11:30 AM
Monday, September 29, 2025 Monday, September 29, 2025 12:00 PM Monday, September 29, 2025 1:00 PM 12:00 PM 1:00 PM Lunch Break alloys-alley-experience https://forge.braze.com/2025/session/2736409/lunch 12:00 PM
Monday, September 29, 2025 Monday, September 29, 2025 1:00 PM Monday, September 29, 2025 5:00 PM 1:00 PM 5:00 PM Braze Learning and Certifications Normal training-sessions https://forge.braze.com/2025/session/2802867/braze-learning-and-certifications 1:00 PM
Monday, September 29, 2025 Monday, September 29, 2025 1:00 PM Monday, September 29, 2025 5:30 PM 1:00 PM 5:30 PM Marketing Masterclass sessions Break industries-takes-center-stage https://forge.braze.com/2025/session/2736403/marketing-masterclass-sessions 1:00 PM
Monday, September 29, 2025 Monday, September 29, 2025 5:00 PM Monday, September 29, 2025 6:00 PM 5:00 PM 6:00 PM Opening Night: Torchie Awards Open Keynote training-sessions https://forge.braze.com/2025/session/2736412/opening-night-torchie-awards Keynote 5:00 PM
Monday, September 29, 2025 Monday, September 29, 2025 6:00 PM Monday, September 29, 2025 8:00 PM 6:00 PM 8:00 PM Opening Night: Welcome Party Open Keynote training-sessions https://assets.swoogo.com/uploads/medium/4262379-66bbcb78174da.png https://forge.braze.com/2025/session/2803296/opening-night-welcome-party 5:00 PM
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Tuesday, September 30, 2025 Tuesday, September 30, 2025 8:00 AM Tuesday, September 30, 2025 9:30 AM 8:00 AM 9:30 AM Breakfast Normal alloys-alley-experience https://forge.braze.com/2025/session/2736414/breakfast 8:00 AM
Tuesday, September 30, 2025 Tuesday, September 30, 2025 8:00 AM Tuesday, September 30, 2025 5:00 PM 8:00 AM 5:00 PM Registration Normal brands-on-a-roll Yes Open between 8:00 am - 5 pm https://forge.braze.com/2025/session/2736393/registration 8:00 AM
Tuesday, September 30, 2025 Tuesday, September 30, 2025 8:00 AM Tuesday, September 30, 2025 5:00 PM 8:00 AM 5:00 PM Engagement Chapel Open Normal alloys-alley-experience Networking, Exploration, and Alloys Alley https://forge.braze.com/2025/session/2736413/engagement-chapel-open 8:00 AM
Tuesday, September 30, 2025 Tuesday, September 30, 2025 8:00 AM Tuesday, September 30, 2025 9:30 PM 8:00 AM 9:30 PM Braindate Networking Normal brands-on-a-roll https://forge.braze.com/2025/session/2736421/braindate-networking 8:00 AM
Tuesday, September 30, 2025 Tuesday, September 30, 2025 9:30 AM Tuesday, September 30, 2025 11:30 AM 9:30 AM 11:30 AM Morning Keynotes Open Keynote training-sessions https://assets.swoogo.com/uploads/medium/4262379-66bbcb78174da.png https://forge.braze.com/2025/session/2736422/morning-keynotes 9:30 AM
Tuesday, September 30, 2025 Tuesday, September 30, 2025 11:30 AM Tuesday, September 30, 2025 1:00 PM 11:30 AM 1:00 PM Lunch Break alloys-alley-experience https://forge.braze.com/2025/session/2736402/lunch 11:30 AM
Tuesday, September 30, 2025 Tuesday, September 30, 2025 1:00 PM Tuesday, September 30, 2025 5:00 PM 1:00 PM 5:00 PM Braze Learning and Certifications Normal training-sessions https://forge.braze.com/2025/session/2802832/braze-learning-and-certifications 1:00 PM
Tuesday, September 30, 2025 Tuesday, September 30, 2025 1:00 PM Tuesday, September 30, 2025 5:00 PM 1:00 PM 5:00 PM Breakout Sessions Break up-your-marketing-game https://forge.braze.com/2025/session/2736396/breakout-sessions 1:00 PM
Tuesday, September 30, 2025 Tuesday, September 30, 2025 4:00 PM Tuesday, September 30, 2025 6:00 PM 4:00 PM 6:00 PM Engagement Chapel Reception Normal alloys-alley-experience Networking, Exploration, and Alloys Alley https://forge.braze.com/2025/session/2803299/engagement-chapel-reception 4:00 PM
Tuesday, September 30, 2025 Tuesday, September 30, 2025 6:00 PM Tuesday, September 30, 2025 11:30 PM 6:00 PM 11:30 PM Experience Las Vegas Cocktails https://assets.swoogo.com/uploads/medium/4262379-66bbcb78174da.png https://forge.braze.com/2025/session/2736397/experience-las-vegas Lecture Industries Take Center Stage 6:00 PM
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Wednesday, October 1, 2025 Wednesday, October 1, 2025 8:00 AM Wednesday, October 1, 2025 9:30 AM 8:00 AM 9:30 AM Breakfast Normal alloys-alley-experience https://forge.braze.com/2025/session/2736407/breakfast 8:00 AM
Wednesday, October 1, 2025 Wednesday, October 1, 2025 8:00 AM Wednesday, October 1, 2025 12:00 PM 8:00 AM 12:00 PM Registration Normal brands-on-a-roll Yes Open between 8:00 am - 12 pm https://forge.braze.com/2025/session/2736408/registration 8:00 AM
Wednesday, October 1, 2025 Wednesday, October 1, 2025 8:00 AM Wednesday, October 1, 2025 5:00 PM 8:00 AM 5:00 PM Braindate Networking Normal workshop https://forge.braze.com/2025/session/2736423/braindate-networking 8:00 AM
Wednesday, October 1, 2025 Wednesday, October 1, 2025 8:00 AM Wednesday, October 1, 2025 5:00 PM 8:00 AM 5:00 PM Engagement Chapel Open Normal alloys-alley-experience Networking, Exploration, and Alloys Alley https://forge.braze.com/2025/session/2736415/engagement-chapel-open 8:00 AM
Wednesday, October 1, 2025 Wednesday, October 1, 2025 9:30 AM Wednesday, October 1, 2025 11:30 AM 9:30 AM 11:30 AM Morning Keynotes Open Keynote training-sessions https://assets.swoogo.com/uploads/medium/4262379-66bbcb78174da.png https://forge.braze.com/2025/session/2736416/morning-keynotes 9:30 AM
Wednesday, October 1, 2025 Wednesday, October 1, 2025 11:30 AM Wednesday, October 1, 2025 1:00 PM 11:30 AM 1:00 PM Lunch Break alloys-alley-experience https://forge.braze.com/2025/session/2736406/lunch 11:30 AM
Wednesday, October 1, 2025 Wednesday, October 1, 2025 1:00 PM Wednesday, October 1, 2025 4:00 PM 1:00 PM 4:00 PM Breakout Sessions Break up-your-marketing-game https://forge.braze.com/2025/session/2736398/breakout-sessions 1:00 PM
Wednesday, October 1, 2025 Wednesday, October 1, 2025 1:00 PM Wednesday, October 1, 2025 5:00 PM 1:00 PM 5:00 PM Braze Learning and Certifications Normal training-sessions https://forge.braze.com/2025/session/2802836/braze-learning-and-certifications 1:00 PM
Wednesday, October 1, 2025 Wednesday, October 1, 2025 4:00 PM Wednesday, October 1, 2025 7:00 PM 4:00 PM 7:00 PM Forge Closing Party! Cocktails https://assets.swoogo.com/uploads/medium/4262379-66bbcb78174da.png https://forge.braze.com/2025/session/2736399/forge-closing-party 4:00 PM
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Thursday, October 2, 2025 Thursday, October 2, 2025 8:00 AM Thursday, October 2, 2025 5:00 PM 8:00 AM 5:00 PM Attendee Departures Break Industries Take Center Stage Yes Beginner Marketer https://forge.braze.com/2025/session/2736400/attendee-departures Class 24 Oxford Industries Take Center Stage 8:00 AM
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Register

Full Access Pass

NEW: Super Early Bird LOWEST PRICE ALL YEAR
Includes free training
Jan 31 - May 31
$599
Early Bird Includes free training
May 31 - Sept 7
$799
RegularSept 7 - Sept 28
$999
Register Full Access

Full Access Group Pass

NEW: Super Early BirdLOWEST PRICE ALL YEAR
Includes free training
Jan 31 - May 31

 
$399 Each for 3 or more tix
($200 off)
Early Bird Includes free training
May 31 - Sept 7
$599 Each for 3 or more tix
($200 off)
RegularSept 7 - Sept 28
$799 Each for 3 or more tix
($200 off)
Register Full Access

All Early Bird registrations include free training. Training seats are limited, so register now before they fill up.

Attendees from

Something for Everyone

Enjoy fun, practical sessions and experiences tailored 
to you, giving you the tools to grow and succeed.

Technical

What happens in Vegas? Tech innovation you can take home! Optimize, innovate, and wow your team.

Marketer

Your next campaign should shine brighter than the Vegas Strip. Start here!

Executives

Your team deserves a winning hand. Discover strategies to drive your organization forward.

Beginner

Forge is the perfect place to start your journey—learn, connect, and shine.

Intermediate

You know Braze—now let’s up the ante. Take your campaigns to the next level.

Advanced

You’re already winning—now it’s time to go all in. Master Braze like never before!

Brands on a Roll

See how the hottest brands are rolling the dice and winning big in customer engagement.

Industries Take Center Stage

Find out how the best in the business are reshaping customer engagement.

Tech For The Win

See how tech solutions can make your marketing campaigns shine brighter.

Up Your Marketing Game

Level up with expert strategies and snappy marketing techniques.

Very Important Product Sessions

Your VIP pass to product mastery—don’t miss our exclusive deep dives.

We’ve secured the coolest resort for Forge.

Stay right where the action is by booking through our room block—but be quick, as the best rooms sell out early and the discounted rate is only available until September 8, 2025.

Register & Book Your Hotel

Torchie Awards

The Braze Torchie Awards celebrate those who are building the future of customer engagement—the Braze users who build campaigns faster, smarter, and always with their customers in mind. Winners will be announced and celebrated at Forge 2025.

FAQ

What is Forge?

Braze Forge is our annual customer conference where marketers and their tech partners come together to learn and network. Forge is the place for anyone touching customer engagement. With a focus on Braze solutions, marketing tools and best practices, and forward-thinking ideas, Forge sets attendees up for long-term success. Forge will educate, inform, and inspire.

Who should attend Forge?

Anyone who touches the customer experience—marketing, growth, and engagement team members, as well as developers interested in learning about best practices and tools to deliver brilliant customer experiences in today’s fast-evolving technology landscape.

When and where is Forge?

September 29-Oct 1
Virgin Hotels Las Vegas
4455 Paradise Rd, Las Vegas, NV 89169

How can I register for Forge?

Click here to register for Forge. 

When should I arrive and depart Forge?

To make the most of your Forge experience, we encourage you to arrive on Sunday, September 28, or early Monday, September 29. The best time to depart is on Thursday, October 2. 

Will there be a virtual Forge?

We will have a virtual accompaniment with select content to the in-person Forge.  Registration for the digital event is coming soon.

I need help getting approval for Forge. Do you have a justification letter?

We know the value of Forge speaks for itself, but if you need a little help, we’ve got you covered. Now, it’s easy to highlight the benefits for your team and brand with our Justification Letter. From stats that prove the ROI of Forge to a handy email template, we’ve got all the tools you need to make your case.

When will the Forge agenda be available?

The Forge website will be updated on an ongoing basis as speakers and sessions are confirmed.

Will there be training and certifications at Forge?

Yes! Braze Learning will be delivering learning sessions and offering certifications onsite. More information on training can be found here.

Can my company sponsor Forge?

To inquire about sponsoring this year’s Forge, please reach out to global-sponsorships@braze.com.

I need to make an accessibility request. How do I submit this? 

We are committed to providing a quality experience for everyone. You can review the accessibility policy here or email forge_events@braze.com to let us know how we can make the event more comfortable or accessible for you.

What is your cancellation and transfer policy?

View the refund and cancellation policy here.

Is there a hotel room block?

Yes, we have secured a hotel room block at the Virgin Hotel. Rooms are expected to be about $215++/night. You can view additional details and book your room when registering.

What is the weather like in Las Vegas in September?

September is a great time to visit Las Vegas. Temperatures during the day average in the 90s.

Is there a dress code?

Nope. Feel free to wear what you’re most comfortable in.

I have dietary restrictions. How can I alert the conference organizers?

When registering for a conference ticket, make sure to select your dietary preferences during the process.

I need to update my registration. How can I do that?

Click here to log into your account and modify your registration.

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