Rediscover creativity for what's next
Whether you’re laying the foundation or leading the charge, Forge is where you’ll gain the insight, inspiration, and support to stand out by using your creativity in new ways.
There’s never been a better time to be a better marketer.™
Our attendees say it best
"Great job. First time attending a Braze event. Left inspired and itching to learn more."
"The sessions delivered fresh ideas and innovative strategies, there were great opportunities to network and connect with other professionals, and Las Vegas offered an exciting backdrop."
"Very useful sessions especially regarding data. Cool hotel and lots of activities - The whole conference was very well branded and considered. A great job overall!"
"The venue was great - having everything in one place this year was extremely convenient, the meals were delicious, there were a ton of Braze staff scattered around the event space ready to answer questions and guide us to our desired location."
"I find these events very inspiring and refreshing! Sometimes it's easy to get stuck in the day-to-day rut, so reminding ourselves what's possible and taking time to draw some inspiration from peers is precious!"
"My team really enjoyed the conference and we are talking about coming back next year! We are new to Braze and have a lot to learn."
Don't get left behind in the AI revolution.
Uncover cutting‑edge AI sessions, hands‑on masterclasses, and real-life case studies that show how AI can fuel engagement, loyalty, and the results that matter most to your brand.
Meet our headline speakers
Get inspired by speakers who know their stuff.
Issa Rae
With her own unique flair and infectious sense of humor, Rae created and starred in the award-winning HBO series, Insecure, and has made her mark on the big screen in films like Barbie and Spider-Man: Across The Spider-Verse. In 2020 Rae formed HOORAE, a multi-faceted media company that develops content across mediums—breaking boundaries in storytelling and representation.
Christina Tosi
A trailblazer in the culinary world, Tosi is the creative genius behind Milk Bar, a dessert empire known for its innovative treats. Her passion for baking and storytelling has landed her on popular shows like MasterChef and Chef's Table. Tosi continues to push the boundaries of flavor and imagination, inspiring a new generation of bakers and dessert lovers alike.
Marcus Collins
Marketing Professor, Author, and Chief Strategy Advisor
As an ad exec, cultural strategist, and professor, Marcus translates big ideas into real-world impact—helping marketers tap into culture, decode human behavior, and turn insights into action.
Omar Johnson
CEO, ØPUS Intelligence Labs
A visionary marketing leader, Omar transformed Beats by Dr. Dre into a cultural phenomenon, driving sales from $20 million to $2 billion before its acquisition by Apple. With a track record of impactful campaigns for brands like Nike and Coca-Cola, he now leads ØPUS United, where he empowers brands to leverage culture for meaningful engagement and growth.
Jim Gaffigan
Grammy nominated comedian, actor, writer and producer
Jim Gaffigan is an eight-time Grammy-nominated comedian known for his hilariously relatable takes on everyday life. He’s released 11 stand-up specials—including The Skinny on Hulu and Dark Pale on Amazon—and was the first comedian to reach a billion streams on Pandora. Recently, he co-headlined an arena tour with Jerry Seinfeld and sold out the Hollywood Bowl during the Netflix Is a Joke Festival. Forbes ranks him among the top ten comedians working today.
Astha Malik
Chief Business & Marketing Officer at Braze
Astha is a seasoned executive with over 20 years of experience in brand building and revenue acceleration. Since joining Braze in June 2022, she has been instrumental in driving marketing strategies. Previously, she held key leadership roles at VTEX, Zendesk, and Citrix, where she championed innovation and growth in the tech sector.
Forge Masterclasses
Get direct access to industry experts in these intimate extended deep-dive sessions held on Day 1.
The 7 Sins of Marketing with Fernando Machado
In this bold masterclass by visionary marketer Fernando Machado, we'll uncover how the 7 deadly sins - vanity, greed, envy, and more - show up in each of our marketing campaigns to hold us back from seeing real impact and results.
AI Masterclass with George Khachatryan
Learn to apply AI to marketing with the founder of OfferFit in this hands-on class built for business leaders and innovators.
Retail Marketing for Growth Masterclass
Discover how marketing leaders are using data, AI and new capabilities to rewrite the rules of engagement in retail and ecommerce, turning every customer interaction into a growth opportunity.
Your Path to CMO & CEO with Seth Matlins
Join this masterclass with Seth Matlins to explore the skills, mindset, and strategies that will elevate your path to becoming a CMO and CEO.
Mastering Brand Influence: Lessons from Beyoncé to the Boardroom
Learn how to harness culture and drive action in this masterclass led by an award-winning marketer and cultural expert.
Tech Leaders of the Future with John Marcante
Learn winning strategies for tomorrow’s MarTech leaders in this masterclass with John Marcante.
Speakers
Agenda at a glance
Full Access Pass
Full Access Group Pass
All Early Bird registrations include free training. Training seats are limited, so register now before they fill up.
Attendees from
Something for Everyone
Enjoy fun, practical sessions and experiences tailored to you, giving you the tools to grow and succeed.
What happens in Vegas? Tech innovation you can take home! Optimize, innovate, and wow your team.
Your next campaign should shine brighter than the Vegas Strip. Start here!
Your team deserves a winning hand. Discover strategies to drive your organization forward.
Forge is the perfect place to start your journey—learn, connect, and shine.
You know Braze—now let’s up the ante. Take your campaigns to the next level.
You’re already winning—now it’s time to go all in. Master Braze like never before!
Explore the latest features, use cases, and expert insights to help you get more out of Braze.
Sharpen your skills, expand your influence, and chart your next move.
Go behind the scenes with top brands and their clever campaigns and bold ideas.
See how emerging tech is fueling ideas, streamlining execution, and redefining what's possible.
Roll up your sleeves and prototype ideas, experiment in real time, and leave with new skills.
These expert-led sessions are designed to sharpen your thinking and elevate your approach.
Fuel up and dig in during these casual, content-rich sessions offered during breakfast and lunch.
Our Sponsors
We’ve secured the coolest resort for Forge.
Stay right where the action is by booking through our room block—but be quick, as the best rooms sell out early and the discounted rate is only available until September 14, 2025.
Torchie Awards
The Braze Torchie Awards celebrate those who are building the future of customer engagement—the Braze users who build campaigns faster, smarter, and always with their customers in mind. Winners will be announced and celebrated at Forge 2025.
The Braze Arcade
At Forge, step into our custom arcade and put your Braze knowledge to the test. Play Braze Bonds to master connections, solve Braze Phrase like a Trivia pro, dodge obstacles in Torchie’s BIG Adventure, or test your memory with Don’t Forge‑t It. We'll even have a Build Your Own Canvas activation allowing folks to translate BIG (Braze Inspiration Guide) ideas to life.
FAQ
Braze Forge is our annual customer conference where marketers and their tech partners come together to learn and network. Forge is the place for anyone touching customer engagement. With a focus on Braze solutions, marketing tools and best practices, and forward-thinking ideas, Forge sets attendees up for long-term success. Forge will educate, inform, and inspire.
Anyone who touches the customer experience—marketing, growth, and engagement team members, as well as developers interested in learning about best practices and tools to deliver brilliant customer experiences in today’s fast-evolving technology landscape.
September 29-Oct 1
Virgin Hotels Las Vegas
4455 Paradise Rd, Las Vegas, NV 89169
Click here to register for Forge.
To make the most of your Forge experience, we encourage you to arrive on Sunday, September 28, or early Monday, September 29. The best time to depart is on Thursday, October 2.
We will have a virtual accompaniment with select content from the in-person Forge. Registration for the digital event is here.
General sessions are first come, first serve and don’t require pre-registration. Attendees will be able to add it to their agendas exclusively in the Forge app to help plan their days. The Forge event app will be launching in the next few weeks, keep an eye on your inbox!
Our room block is now closed, but you’ve still got options. The MGM Grand is a solid pick—just a quick 4-minute Uber from Virgin Hotels.
We know the value of Forge speaks for itself, but if you need a little help, we’ve got you covered. Now, it’s easy to highlight the benefits for your team and brand with our Justification Letter. From stats that prove the ROI of Forge to a handy email template, we’ve got all the tools you need to make your case.
The Forge website will be updated on an ongoing basis as speakers and sessions are confirmed.
Pre-Registration Required
You must register in advance to secure your spot as space is limited. You can pre-register for these sessions during your event registration process, or come back any time and update your registration using the link in your confirmation email.
Request to Attend
During the event registration process, you may submit a request to attend the sessions. We will confirm your spot based on availability.
No Sign-Up Needed
These sessions have no restrictions to join. However, they are first come, first serve so be sure to arrive early to secure your seat. You can add these sessions to your agenda exclusively in the app to help plan your day.
Yes! Braze Learning will be delivering learning sessions and offering certifications onsite. More information on training can be found here.
To inquire about sponsoring this year’s Forge, please reach out to global-sponsorships@braze.com.
We are committed to providing a quality experience for everyone. You can review the accessibility policy here or email forge_events@braze.com to let us know how we can make the event more comfortable or accessible for you.
View the refund and cancellation policy here.
September is a great time to visit Las Vegas. Temperatures during the day average in the 90s.
Nope. Feel free to wear what you’re most comfortable in.
When registering for a conference ticket, make sure to select your dietary preferences during the process.
Click here to log into your account and modify your registration.
