Session Description:
Are you ready to start your journey with Braze Certification and become a Braze Certified Marketer? This 3-hour bootcamp session has everything you need to pass your Braze Certified Marketer exam from the ground up. You can feel confident heading to our Certifications Room after this session, with no advance preparation required!

About the Braze Certified Marketer Exam:
Braze Certified Marketers drive best-in-class customer marketing strategies that will both support a brand's promotional efforts, as well as shape the complete end-to-end customer journey using Braze. Braze Certified Marketer candidates should have general knowledge of message personalization, experience orchestration and channel mastery in Braze. Candidates should be able to plan, execute, and report on campaigns and Canvases.

• 50 Multiple Choice Questions
• 90 Minutes
• 60% Passing Score

Agenda:

1. Segmentation
   1. Surveying Braze’s segmentation suite, from filtering with AND/OR to Segment Extensions and Segment Insights.
2. Personalization
   1. Understanding and applying Liquid tags, use cases for personalizing in campaigns, Canvases, and Connected Content, and localization.
3. Campaign Creation
   1. Campaign and Canvas message delivery methods, rate limiting, engagement testing, conversion events, and the Intelligence Suite.
4. Channels
   1. Identifying appropriate channels for your marketing goals, using key templates and media features in Braze, understanding Global Subscription states and subscription groups, email deliverability.
5. Customer Journey Orchestration
   1. Canvas Flow setup processes and component types, use case building.
6. Reporting and Analytics
   1. Tagging and common use cases in reporting, A/B testing, Campaign Analytics, Report Builder, global message caps, and more.
7. Understanding the Exam Structure:
   1. Get an overview of the Braze Certified Marketer Exam, including the format, types of questions, and key topics covered.
   2. Learn about the exam's objectives and how it assesses your proficiency in using Braze's customer engagement platform.

Who Should Attend:

• Marketing professionals who are preparing to take the Braze Certified Marketer Exam and want to ensure they are fully prepared.
• Individuals looking to enhance their credentials and demonstrate their expertise in using Braze's customer engagement platform.
• Team leaders and managers who want to support their team members in achieving Braze Certification.