Session Description:
Are you ready to become a Braze Certified Digital Strategist? This intensive 5-hour bootcamp is designed to prepare you for the Braze Digital Strategist exam by combining theoretical learning with practical application. Covering all core competencies required for the exam, this session integrates lectures, interactive exercises, and case studies to ensure you not only understand the material but can also apply it in real-world scenarios.

Agenda:

1. Introduction (15 minutes)
   1. Objective: Introduce the exam structure and outline the competencies covered.
2. Braze and Your Tech Stack (45 minutes)
   1. Objective: Understand how Braze fits into your tech ecosystem and how data flows in and out of the platform.
3. Data Planning (55 minutes)
   1. Objective: Delve into methods of importing data into Braze, assessing appropriate data types for use cases, and planning data collection or migration strategies.
4. Lunch Break (1 hour)
5. User Personas and Journeys (35 minutes)
   1. Objective: Analyze customer data for creating user personas and designing user journeys.
6. Customer Experience and Orchestration (45 minutes)
   1. Objective: Explore strategies for multi-channel orchestration and personalization.
7. Data-Driven Messaging (45 minutes)
   1. Objective: Assess and apply data-driven marketing actions based on campaign performance.
8. Wrap-up and Q&A (10 minutes)
   1. Objective: Summarize key takeaways and address any remaining questions.

Who Should Attend:
This bootcamp is ideal for anyone looking to enhance their credentials, demonstrate their expertise in using Braze's customer engagement platform, and take their marketing career to new heights.

• Professionals aiming to validate their expertise and achieve the Braze Digital Strategist certification.
• Those responsible for planning and executing customer engagement strategies and campaigns.
• Individuals involved in data collection, analysis, and planning who want to leverage Braze for more effective data-driven marketing.
• Professionals overseeing product development and customer experience who need to understand how Braze integrates with other tech stack components.