AI isn’t magic — it’s powered by data. And your brand’s ability to engage customers with relevance, intelligence, and scale depends entirely on how mature your data and AI strategy really is. In this session, we’ll walk through the AI Maturity Framework, showing how brands move from simple data triggers to predictive intelligence and decision automation. You’ll learn what it looks like to operate at each phase—from early-stage experimentation to advanced, agentic personalization—and the role unified, high-quality customer data plays at every step. We’ll also unpack the common misconception that AI can drive value without data context, and instead demonstrate how data unification is the fuel for scalable, real-time AI. Whether you’re just starting out or looking to scale your AI investments, this session will help you understand where you are on the maturity curve and how to progress with confidence.