In 2025, consumers no longer want to receive campaigns; they want to engage in conversations. They expect interactive and responsive experiences that facilitate real-time engagement with the brands they love. Unfortunately, many marketers still rely on outdated tactics, pushing out one-sided content that fails to foster interaction or feedback, resulting in missed opportunities for genuine connection. In this session, you’ll discover how to leverage two-way messaging channels like RCS, WhatsApp, LINE, KakaoTalk, and more to create convenient, conversational mobile experiences that truly resonate.