The rise of modern AI has kicked off a whole new era of customer engagement—but many rank and file marketers are struggling to make use of it effectively and, according to Gartner, only 15% of CMOs are seen as "AI-savvy" by their CEOs. In this session, we'll explore the gap between where marketers are when it comes to AI and where they need to get to in order to stay competitive in a challenging, ever-changing market.