Wednesday, October 1, 2025 | 1:00 PM - 1:45 PM PDT
Big Moves, Better Marketing
Sage 1 & 2
Experience Level: Intermediate | Role: All
Sage 1 & 2
Experience Level: Intermediate | Role: All
Building a Customer Engagement Motion
A successful customer engagement program doesn’t just happen. You need a compelling strategic vision, an organizational structure that fits your needs and your goals, and the leadership skills required to get key teams and stakeholders aligned and working together effectively. In this session, attendees can draw inspiration from senior leaders as they discuss how they think about their role in the customer engagement process, how they structure their teams, and the work they’ve done to build, scale, or evolve their customer engagement efforts.

Krystle Liew
Director, CRM
Walmart
Walmart

Ural Cebeci
SVP, Demand Generation & Lifecycle Marketing
Braze
Braze

Andrea Villafuerte
Chief Commercial & Marketing Officer
Deuna
Deuna

Brittni Shull
Director of Digital Communications
Panera Bread
Panera Bread
No Sign-Up Needed