Session Overview:
This session intends to demonstrate how BrazeAI™ can transform a brand's campaign strategy by enhancing messaging, personalizing user journeys, optimizing active campaigns, and fostering creativity, while equipping learners with the knowledge to leverage BrazeAI™ tools effectively throughout the campaign creation process.

Session Highlights:
In this session, you’ll see how BrazeAI™ is transforming campaigns with faster content, smarter targeting, and real-time optimization.

• BrazeAI™ tools in action:
  See how BrazeAI™ adds strategic firepower to your marketing – more impact, less guesswork. From Predictive Paths to AI Copywriting, see how BrazeAI™ powers smarter campaigns, faster.
• Case study spotlight:
  Learn how a leading brand tackled personalization at scale to boost retention and engagement without burning out the team.
• Boost creativity & performance and optimize in real time:
  Using BrazeAI™ to spark fresh copy, craft engaging messages, and measure what works. Deliver dynamic paths and creative variants, and prove the impact with performance data. Watch BrazeAI™ fine-tune live campaigns with data-driven insights and smarter automation.
• Onboarding with BrazeAI™:
  Build a killer welcome flow in Canvas using AI tools that optimize every step.