Session Overview:
Successful marketing starts with data – understanding your customers’ behavior, preferences, and engagement. This session shows you how Braze helps collect, organize, and export data seamlessly. You’ll explore real use cases that guide you in aligning your data strategy with campaign goals, working backward from customer engagement objectives to identify and leverage the right data. By the end, you’ll be equipped to use data creatively and effectively to drive personalized customer experiences and achieve measurable results.

Session Highlights:
By the end of this session, you’ll be able to:

• Evaluate how an effective data management strategy can enhance data agility, actionable insights, and customer experience
• Apply data optimization principles by identifying the specific data required for executing marketing campaigns in Braze
• Describe the various data ingestion channels available to bring data into Braze 
• Differentiate between automatically collected data, standard attributes, custom data, and external data in Braze, and evaluate their applications in creating effective marketing strategies
• Identify the methods for exporting data from Braze, including API, CSV, Currents, and Snowflake
• Explain the importance of making informed data choices to ensure the longevity and effectiveness of your data management strategy