Session Overview:
This session aims to enable learners with email deliverability fundamental knowledge needed to maintain a successful email marketing program. By teaching learners practical strategies in email deliverability, they should be able to achieve optimal deliverability year round – especially during peak seasons such as Black Friday/Cyber Monday. Additionally, learners should leave this session with the knowledge needed to pass the Email Deliverability Skills Badge.

Session Highlights:
By the end of this session, you’ll be able to:

• Obtain best-practice aligned email permissions from your users by setting explicit expectations around marketing communications 
• Warm your IP and subdomain to create and maintain an optimal sender reputation
• Manage your email list to achieve optimal email deliverability and user engagement
• Analyze email engagement analytics to effectively monitor performance
• Prepare for high-volume email campaigns, such as Black Friday/Cyber Monday, using email deliverability best practices