What happens after a customer buys can make or break your brand. In this dynamic session, Meredith Mitchell (Industry Marketing Lad) and Austin Spivey (Braze Learning) team up to explore the most common post-purchase mistakes retailers make—and how to turn those moments into powerful drivers of loyalty and lifetime value. You’ll learn how to rethink the funnel, bridge the gap between paid media and owned channels, and use Braze tooling to deliver timely, personalized experiences that keep customers coming back.