In a world of rising expectations, tighter regulations, and AI everywhere you turn - what does great actually look like? Join Erin Bankaitis and Kai Williams for a fireside chat on how financial services brands can build trust, stay compliant, and keep up the pace, all while using AI in ways that feel human and make a real impact. We’ll wrap with a live demo full of practical ideas for personalising responsibly and experimenting safely using the Braze platform.