Wednesday, October 1, 2025 | 1:00 PM - 2:00 PM PDT
Skybox
Experience Level: Advanced | Role: Executive
Harnessing Growth: The essential role of creativity in driving real-world business impact
Creativity is often relegated to the "nice to have" category, but it’s increasingly becoming a vital driver of revenue and business impact. Leading brands view creativity as their secret weapon for growth and long term success.
In this session, leaders at top brands will share how they’re prioritizing creativity and are achieving tangible results. They’ll provide valuable insights that demonstrate how creativity is not just a future goal—it’s the new standard.

Hiroshi Genouzono
Director of Growth, CRM
Mercari
Mercari

Katie Richardson
Director, Retention Marketing
JD Sports Finish Line
JD Sports Finish Line

Andrew Payne
SVP Audience Development
NBC Universal
NBC Universal

Rachel Tilghman
Senior AVP, Solutions Consulting
Braze
Braze
Pre-Registration Required