How do you welcome new customers effectively? At CKE Restaurants, the parent organization for leading QSR brands Carl's Jr. and Hardee's, making it happen meant evolving their welcome strategy from a simple 5-digit coupon code email to a sophisticated, multi-channel approach that leverages ~30 personalized messages across email, push, Content Cards, and in-app messages, complete with testing variants. This session will explore the power of multi-channel engagement, personalization at scale, strategies for effective testing, and more—all in easy, digestible steps.