Discover how Giant Eagle, a century-old retailer, grew basket size and deepened customer loyalty by replacing batch campaigns with live, AI-powered moments across more than 400 stores. In this fireside chat, Michael Fritts, Director of MarTech Data Engineering at Giant Eagle, and Michael Katz, CEO of mParticle, reveal how enriched data, transformed with mParticle’s intelligence capabilities and activated with Braze's engagement platform, powers real-time personalization at scale. Leave with innovative strategies to drive measurable impact in your own business.