In today's competitive QSR landscape, customer acquisition and retention are critical for growth. Wendy’s, a global leader in the QSR space, has cultivated a fiercely loyal fan base by delivering an exceptional experience both in-store and through its digital channels. This breakout session will explore the strategic marketing engine behind the success of Wendy’s, highlighting how they leverage Braze for intelligent customer engagement and Branch for seamless mobile user journeys and attribution. Attendees will gain actionable insights into how a well-established, multi-channel restaurant brand approaches lifecycle marketing, personalization at scale, and the critical role of deep linking and mobile measurement in driving repeat business and customer loyalty.