Taco Bell is turning up the heat on personalization—combining Amplitude’s behavioral insights with Braze’s real-time engagement to serve the right message, to the right customer, at the right moment. 

Hear from Taco Bell’s Paul Kim on how they: 

• Streamlined analysis cycles to lessen time to action, accelerating decision-making
• Scaled cross-functional experimentation and leveraged A/B testing across kiosks, apps, and menus for UX and messaging 
• Boosted navigation usage by 20% through data-driven design Used path-to-purchase insights to drive upsell and grow AOV by up to 6 points 
• Trigger personalized messages that convert, based on real behavior 

From smarter merchandising to segmented re-engagement, Taco Bell is showing what’s next in personalized marketing—and how to serve it up fast.