What if your audience segments felt like people, not just data points? In this interactive session, you’ll learn to design human-centric segments that spark loyalty and action. See inspiring real-world examples, then roll up your sleeves to build a creative segment for your own brand.

At Braze, our 427° Innovation Lab fuses data and creativity to reimagine customer engagement—delivering interactions that are personal, meaningful, and proven to build loyalty. These immersive Brazestorms are designed as a creative “level up” to complement Bootcamp learnings. Space is limited, and pre-registration is required to secure your spot.

📍 Note: The session will be in Studio 4A on the 4th floor of the Opal Tower.The Opal Tower rooms on the fourth floor can be accessed directly by the elevator—you won't need a keycard. You can find the elevator near the Certifications area.If you need additional help please reference the map within the Forge app or ask a Brand Ambassador for assistance.