Go behind the scenes of the most innovative campaigns from the Cannes Lions International Festival of Creativity. In this advanced Brazestorm, you’ll step into the role of juror, analyzing how data, creativity, and AI-powered tactics fuel award-winning campaigns. You’ll leave with actionable strategies to elevate both your customer engagement strategy, and your brand’s cultural influence.

At Braze, our 427° Innovation Lab fuses data and creativity to reimagine customer engagement—delivering interactions that are personal, meaningful, and proven to build loyalty. These immersive Brazestorms are designed as a creative “level up” to complement Bootcamp learnings. Space is limited, and pre-registration is required to secure your spot.

📍 Note: The session will be in Studio 4A on the 4th floor of the Opal Tower.The Opal Tower rooms on the fourth floor can be accessed directly by the elevator—you won't need a keycard. You can find the elevator near the Certifications area.If you need additional help please reference the map within the Forge app or ask a Brand Ambassador for assistance.