Join brand builder Omar Johnson, known for his work with Beats by Dre, Nike, Apple, and more, for an intimate session on how brands can forge real, human connections with customers. Omar will explore the shift from traditional segmentation to behavior-driven marketing, and how AI can support--not replace authentic engagement.
The session wraps with an interactive discussion, where attendees can get direct input from Omar on evolving their own marketing strategies.

What you’ll take away:
* A clear understanding of Business-to-Human (B2H) marketing
* Why behavior beats demographics in today’s landscape
* How AI can enhance customer connection, not dilute it
* Practical ideas and thought-starters to bring back to your team