There’s no shortage of talk and no small amount of fear about what AI might take away or who it could replace. But this conversation is about what AI unlocks: new possibilities for marketing-driven growth.Rather than narrowing marketing’s scope, generative AI is expanding it—fueling applied creativity, breaking down silos in the customer experience, and creating space for cultures that embrace experimentation. We’ve gathered three CMOs who see AI’s potential as a launchpad, not a limit. We’ll dive into what they’re seeing, thinking, doing, and planning for—and what this “great unlock” makes possible that hasn’t been before.